Mentos History

Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.

2014

2014

PURE FRESH FOR PURE BREATH

Mentos launched the new TV commercial for Mentos Pure Fresh gum.

2013

2013

GIVE THEM A MENTOS

Mentos rolls out the #givethemamentos TV commercial, which builds up on the Fresh Thinking platforms of yesteryears

2011

2011

Mentos goes Digital

MENTOS GOES DIGITAL

Mentos went digital in the region by setting up the Mentos Arabia website and opening up a facebook account. Since then Mentos Social presence has continued to grow, with hundreds of thousands of consumers continuously engaging with our brands

MENA

2011

Mentos 3D

LAUNCH OF MENTOS 3D

Another first for the region as Mentos introduced the 3 layered Mentos 3D in 3 exciting flavors

MENA
2010

2010

Mentos PureFresh

INTRODUCING MENTOS PUREFRESH

Mentos Pure Fresh was introduced to the region with 2 exciting flavors.

2008

2008

LIQUID FILLED GUM

LAUNCH OF LIQUID FILLED GUM

Mentos introduced liquid filled gum for instant freshness and a burst of juicy fruity flavor.

2007

2007

World record

SETTING WORLD RECORDS

The World Record was set for the most Diet Coke and Mentos explosions at one time. The record was set on Fountain Square in Downtown Cincinnati, OH.

Cincinnati, USA

2007

Gum bottles

INTRODUCED MENTOS BOTTLES

Mentos White gum bottles introduced in MENA

MENA
2006

2006

Mentos Ice Gum

MENTOS GUM COMES TO MENA

Mentos Gums were introduced in MENA with Mentos Ice Gum range

MENA
2005

2005

Mentos Gum

INTRODUCED MENTOS GUM

Mentos Gum made its debut in Europe and beyond. The refreshing taste, the unique shape and texture and many different flavors found new fans everywhere.

2001

2001

PERFETTI VAN MELLE MERGER

PERFETTI VAN MELLE MERGER

The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.

1990

1990

The Freshmaker

THE FRESHMAKER

Mentos introduced the Fresh maker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!

1976

1976

First TV commercial

FIRST TV COMMERCIAL

Mentos made its small screen debut with the first Fresh TV commercial.

1973

1973

New Mentos Varieties

NEW MENTOS VARIETIES

While the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit flavored mints.

1960

1960

Mentos in a roll

MENTOS IN A ROLL

The sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.

1950

1950

NEW MENTOS PRODUCTION

NEW MENTOS PRODUCTION

Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.

Rotterdam, Netherlands
1946

1946

Perfetti logo

PERFETTI WAS FOUNDED

Perfetti founded in Lainate, near Milan.

Lainate, Italy
1932

1932

MENTOS BECOMES A REALITY

MENTOS BECOMES A REALITY

On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint flavored caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.

Poland
1900

1900

VAN MELLE WAS FOUNDED

van Melle founded in Breskens, Netherlands.

Breskens, Netherlands
...

"There's nothing like a Mentos kiss! With a variety of innovative candies and gums there is always the right product to experience the kiss of your life!"

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