Mentos History

Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.

2014

2014

PURE FRESH FOR PURE BREATH

Mentos launched the new TV commercial for Mentos Pure Fresh gum.

2013

2013

GIVE THEM A MENTOS

Mentos rolls out the #givethemamentos TV commercial, which builds up on the Fresh Thinking platforms of yesteryears

2011
Mentos goes Digital

2011

MENTOS GOES DIGITAL

MENA

Mentos went digital in the region by setting up the Mentos Arabia website and opening up a facebook account. Since then Mentos Social presence has continued to grow, with hundreds of thousands of consumers continuously engaging with our brands

Mentos 3D

2011

LAUNCH OF MENTOS 3D

MENA

Another first for the region as Mentos introduced the 3 layered Mentos 3D in 3 exciting flavors

2010
Mentos PureFresh

2010

INTRODUCING MENTOS PUREFRESH

Mentos Pure Fresh was introduced to the region with 2 exciting flavors.

2008
LIQUID FILLED GUM

2008

LAUNCH OF LIQUID FILLED GUM

Mentos introduced liquid filled gum for instant freshness and a burst of juicy fruity flavor.

2007
World record

2007

SETTING WORLD RECORDS

Cincinnati, USA

The World Record was set for the most Diet Coke and Mentos explosions at one time. The record was set on Fountain Square in Downtown Cincinnati, OH.

Gum bottles

2007

INTRODUCED MENTOS BOTTLES

MENA

Mentos White gum bottles introduced in MENA

2006
Mentos Ice Gum

2006

MENTOS GUM COMES TO MENA

MENA

Mentos Gums were introduced in MENA with Mentos Ice Gum range

2005
Mentos Gum

2005

INTRODUCED MENTOS GUM

Mentos Gum made its debut in Europe and beyond. The refreshing taste, the unique shape and texture and many different flavors found new fans everywhere.

2001
PERFETTI VAN MELLE MERGER

2001

PERFETTI VAN MELLE MERGER

The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.

1990
The Freshmaker

1990

THE FRESHMAKER

Mentos introduced the Fresh maker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!

1976
First TV commercial

1976

FIRST TV COMMERCIAL

Mentos made its small screen debut with the first Fresh TV commercial.

1973
New Mentos Varieties

1973

NEW MENTOS VARIETIES

While the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit flavored mints.

1960
Mentos in a roll

1960

MENTOS IN A ROLL

The sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.

1950
NEW MENTOS PRODUCTION

1950

NEW MENTOS PRODUCTION

Rotterdam, Netherlands

Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.

1946
Perfetti logo

1946

PERFETTI WAS FOUNDED

Lainate, Italy

Perfetti founded in Lainate, near Milan.

1932
MENTOS BECOMES A REALITY

1932

MENTOS BECOMES A REALITY

Poland

On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint flavored caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.

1900

1900

VAN MELLE WAS FOUNDED

Breskens, Netherlands

van Melle founded in Breskens, Netherlands.

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"There's nothing like a Mentos kiss! With a variety of innovative candies and gums there is always the right product to experience the kiss of your life!"

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