1900Van Melle was founded
van Melle founded in Breskens, Netherlands.
1932Mentos becomes a reality
On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint flavored caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.
1946Perfetti was founded
Perfetti founded in Lainate, near Milan.
1950New Mentos production
Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.
1960Mentos in a roll
The sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.
1973New Mentos varieties
While the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit flavored mints.
1976First TV Commercial
Mentos made its small screen debut with the first Fresh TV commercial.
Mentos introduced the Fresh maker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!
2001Perfetti Van Melle Merger
The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.
2005Introduced Mentos Gum
Mentos Gum made its debut in Europe and beyond. The refreshing taste, the unique shape and texture and many different flavors found new fans everywhere.
2006Mentos Gum comes to MENA
Mentos Gums were introduced in MENA with Mentos Ice Gum range
2007Setting World Records
The World Record was set for the most Diet Coke and Mentos explosions at one time. The record was set on Fountain Square in Downtown Cincinnati, OH.
2007Introduced Mentos Bottles
Mentos White gum bottles introduced in MENA
2008Launch Of Liquid Filled Gum
Mentos introduced liquid filled gum for instant freshness and a burst of juicy fruity flavor.
2010Introducing Mentos Purefresh
Mentos Pure Fresh was introduced to the region with 2 exciting flavors.
2011Launch Of Mentos 3D
Another first for the region as Mentos introduced the 3 layered Mentos 3D in 3 exciting flavors
2011Mentos Goes Digital
Mentos went digital in the region by setting up the Mentos Arabia website and opening up a facebook account. Since then Mentos Social presence has continued to grow, with hundreds of thousands of consumers continuously engaging with our brands
2013Give Them A Mentos
Mentos rolls out the #givethemamentos TV commercial, which builds up on the Fresh Thinking platforms of yesteryears
2014Pure Fresh For Pure Breath
Mentos launched the new TV commercial for Mentos Pure Fresh gum.
Mentos WiFi’ is a light-hearted reminder that the experience of a real life connection can’t be replaced
2019Mentos Pure Fresh Roll
Mentos launches two new pure fesh Chewing Gum rolls in MENA which are fresh mint & bubble fresh