Mentos History
Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.
2019
Mentos Pure Fresh Roll
Mentos launches two new pure fesh Chewing Gum rolls in MENA which are fresh mint & bubble fresh
2018
Mentos WIFI
Mentos WiFi’ is a light-hearted reminder that the experience of a real life connection can’t be replaced
2014
PURE FRESH FOR PURE BREATH
Mentos launched the new TV commercial for Mentos Pure Fresh gum.
2013
GIVE THEM A MENTOS
Mentos rolls out the #givethemamentos TV commercial, which builds up on the Fresh Thinking platforms of yesteryears
2011
MENTOS GOES DIGITAL
Mentos went digital in the region by setting up the Mentos Arabia website and opening up a facebook account. Since then Mentos Social presence has continued to grow, with hundreds of thousands of consumers continuously engaging with our brands
MENA2011
LAUNCH OF MENTOS 3D
Another first for the region as Mentos introduced the 3 layered Mentos 3D in 3 exciting flavors
MENA2010
INTRODUCING MENTOS PUREFRESH
Mentos Pure Fresh was introduced to the region with 2 exciting flavors.
2008
LAUNCH OF LIQUID FILLED GUM
Mentos introduced liquid filled gum for instant freshness and a burst of juicy fruity flavor.
2007
SETTING WORLD RECORDS
The World Record was set for the most Diet Coke and Mentos explosions at one time. The record was set on Fountain Square in Downtown Cincinnati, OH.
Cincinnati, USA2007
INTRODUCED MENTOS BOTTLES
Mentos White gum bottles introduced in MENA
MENA2006
MENTOS GUM COMES TO MENA
Mentos Gums were introduced in MENA with Mentos Ice Gum range
MENA2005
INTRODUCED MENTOS GUM
Mentos Gum made its debut in Europe and beyond. The refreshing taste, the unique shape and texture and many different flavors found new fans everywhere.
2001
PERFETTI VAN MELLE MERGER
The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.
1990
THE FRESHMAKER
Mentos introduced the Fresh maker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!
1976
FIRST TV COMMERCIAL
Mentos made its small screen debut with the first Fresh TV commercial.
1973
NEW MENTOS VARIETIES
While the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit flavored mints.
1960
MENTOS IN A ROLL
The sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.
1950
NEW MENTOS PRODUCTION
Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.
Rotterdam, Netherlands1946
PERFETTI WAS FOUNDED
Perfetti founded in Lainate, near Milan.
Lainate, Italy1932
MENTOS BECOMES A REALITY
On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint flavored caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.
Poland1900
VAN MELLE WAS FOUNDED
van Melle founded in Breskens, Netherlands.
Breskens, Netherlands"There's nothing like a Mentos kiss! With a variety of innovative candies and gums there is always the right product to experience the kiss of your life!"
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